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On The Edge Branding

On The Edge is a fictional company I created for a branding project in class. It is an extreme adventure vacation company that provides trip planning services for adrenaline and adventure seakers. They offer many different event experiences all over the world for a wide variety of audiences. The logo exploration includes a pictoral, letterform, combination, and abstract styles. I ended up choosing the abstarct logo for my branding because I think it represents the company the best as a whole and provided nice design elements with the traingles to bring in the movement. I wanted the overall feel to be inspired by nature and outdoors as well as have hints of bright color to show the fun of the activities and the pop of the bright orange to bring out the danger element.

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