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Restaurant Branding: adobo

adobo is a fictional Mexican restaurant which I created and designed the branding for. I was inspired by some of Andy Warhol's artworks which he has color images with dark sketchy outlines that are offset. I took that inspiration to create the logo and used the logo to create the entire branding. I used the techniques of creating the letters for the color block design inside the menus and blew up the "a" and the "d" to create a design for the coasters, back of letterhead, and hot sauce labels. I wanted the illustrations, color and overall style to emulate the fun, energetic, and vibrant Mexican culture as well as the spices use in Mexican cuisine.

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